How to make money from your Website/ Blog without SEO ?
Beyond this social media things, what else can boost the traffic to your website/blog and how it will convert the visitors to dollars quickly?
SEO (Search Engine Optimization) can sometimes take a long time to take effect, so you would be thinking about how to make money from your website/blog without depending on SEO.
Maybe you heard about PPC or Pay Per Click. Through a PPC ad campaign, you can direct traffic to your website/blog, that will increase your rankings in search engines and also it will increase your conversion rates.
If you are interested in PPC marketing campaign and want to know where and how to begin this PPC, this article is for you.
In this article, I will help you to learn how you can use Pay Per Click (PPC) traffic to increase your website/blog revenue. Also how you can convert your website/blog visitors to your customers.
I am very sure that by the end of this post, you will be able to use PPC campaign as an effective tool to improve your rankings on various search engines and generates returns quickly.
Before we start, let’s look at the process you’ll need to follow if you want to monetize website/blog traffic.
The process is as follows –
Ad> Website/Blog Content> Opt-In Form> Conversion Process> Selling
Here, you can see, you are going to showing ads that will provide the chance for people to click once on your website/blog.
Then, you’re going to have a process for selling to these people.
Just keep this process in your mind, as it will help you to give you a clear picture when you’re making some adjustments to your online marketing strategy.
Importance of great content
Content is the King in Online marketing. There the blogging contributes a huge part.
If your website/blog doesn’t have good content and you are spending a lot of money on social media to promote your website/blog, no one will be impressed and won’t come again and you will unable to generate returns in the future.
Another thing is, if your website/blog topics are not good, nobody will click on your ads, it doesn’t matter how good you have targeted your abilities or how enticing your ads.
So keep the focus on good content preparation.
Then, how can you create great content?
Today you will get all information from Google. Only what you have to do is to find out the existing content in your niche that has something better content.
There are a lot of tools available in the web space to find the best websites with very high social media acceptance.
You can use the tool like BuzzSumo. In BuzzSumo, you can enter a keyword related to your niche area. Then BuzzSumo will provide you a list of websites that has enticing content.
Let’s take an example. I want to create a website/blog fully dedicated to ‘bonsai trees’.
If I type ‘bonsai trees care’ in BuzzSumo, it will show a list like this
You can also see here in the above list that it is showing a couple of ideas as to what I can create. Like so, there are several posts that are guides based on caring for specific bonsai trees.
I can simply find out which of these guides performed best and figure out ways in which I can make my guide better.
Few Tips to improve your existing content
You can still improve your existing content to get more traffic. Follow this tips
- Make your present content more in-depth (higher word count)
- Create a video version of your content
- Add more (relevant) images to your content (it will achieve 93% more page views)
- Try to make a piece of content – a unique resource on a topic set
- Provide unique research angles and use infographics also
- Encapsulate the content in great design
If you’re going to be blogging long term, it’s important to create great and rich content blogs, it will rank your website/blog better in the search engines and generates a good revenue.
Running Ads for making money
Once the website/blog is ready, you can promote your website/blog in a lot of way of ways. Running ads in popular websites will boost your traffic. In Google, there is a platform exclusively for advertisers and it is ‘Google Adwords’ which allows you to give keyword-based advertisements in various Google products such as Google search, youtube and so on.
Facebook also provides a similar platform called “Facebook Ads” and which is cheap when compared to Google Adwords.
So if you’re new in these sorts of marketing tools, better to start with “Facebook Ads” which will drive more and more traffic to your website/blog.
Later when your website/blog has a lot of articles and comparatively good traffic, you can integrate it with various affiliated marketing tools and then think about Google Adwords which will, of course, converts your those traffic to sales and you will get a bonus revenue too.
So now we will explore “Facebook Ads” for our website/blog promotion.
In any product marketing, it’s very important that you should have a clear insight of your target customers. Here also “website/blog” is our product. Let’s take our previous example: a website/blog about bonsai trees. As I said earlier, I should have a clear picture of my target users. Otherwise, it will result in showing my ads to people who don’t have any interest in bonsai trees. Am I right?
Then, How to reach the target customers in Facebook Ads?
As you have prepared the website/blog about a particular topic, you already have got some good knowledge about your topic and a little bit knowledge of ‘interest’ of your target audience.
Facebook has a lot of very powerful targeting features. “Audience Insights” feature of Facebook will help you to find in-depth targeting information on your audience.
You can enter a keyword in the “interest” field as below
After that, click on the “Page Likes” tab and then scroll down to find “Affinity” section.
If you sort it by affinity, you will get a list of “Facebook pages/interests” having target customers. You can now target those pages/interests which will bring you to the people who are passionate about your keyword/website.
A PPC campaign can be a boon if you’re hoping to monetize your website/blog.
The above said steps are having much importance in their own right towards developing a solid PPC marketing strategy.
Always keep this in your mind that there is no point in running ads in social media if you don’t have good content on your website/blog.
So, if you want to develop your website/blog, without having to rely on search engine optimization, follow all of these steps.
If you do, you’ll be able to generate results very quickly than you might have thought.
Also, if you have any tips to share when it comes to developing a website/blog using pay per click traffic? Let me know in the comments below!
Also if you need my assistance to set up a website/blog or to maintain your existing website/blog, feel free to write to me here: firstname.lastname@example.org